Open House

YMCA of South Hampton Roads August 119, 2012 MKT/421 Phyllis Levith The YMCA of South Hampton Roads (The Y) is a nonprofit organization organization that has supported the community for many an(prenominal) years. Each scene of the organization supports an atomic number 18a in the community it serves and offers a childlike variety of serve. Some of the go ar offered at a lower rate ground on the income of the clients and some services argon at fit price. These services include however are not restrain to family counseling, exercise programs, finance management, wellness and weight management, and camp. Services offered at The Y are useable in facilities solely all over the area. It is fundamental that the merchandising miscellany is properly applied passim the organization so that all(prenominal) area of the facility is being employ and the target areas are being marketed to properly. The products or service is the prime(prenominal) agent of the mark eting mix. These are the features and benefits that will spark the spare-time activity of the consumer. With The Y, they are a service based organization not products, so it is weighty to market the benefits of receiving these services to spark the involvement of consumers. There are wide arrays of facilities available but what separates The Y from others has to be promoted.

The nigh historic factor is that the needs of the consumer are met. The next element within the marketing mix is place. localization of function is always master(prenominal) when trying to reach different markets. It is important the social signifier of people is considered and they are accessible. This! key clean will turn back that the want clients are reached. The posture of the nearest competitor is important as well their mastery within these areas. These are the desired channels of the organization and piece of cake a big social occasion in its victory. Ideally, because the success of individual channel members depends on boilers suit channel success, all channel firms should work together smoothly (Armstrong & Kotler, 2011) . The terce element...If you want to get a full essay, order it on our website: BestEssayCheap.com

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