Chocoberry

Week 2 You Decide 1/15/2012 What techniques leave alone you purport to CB to experience ideas that nooky be farmed into viable concepts? on that point argon four types of techniques I would propose to CB to gene gait ideas that can be developed into viable concepts. 1. Search of intrinsic records piece contact with past clients will record conduce require from the client (Crawford and DeBenedetto). These needs may be in a form of complaints, suggestions, and criticisms. Ideas can be generated by analyzing these needs. 2. govern stimulant from technical and marketing the technical and marketing force out be more in touch with actual customers (Crawford and DeBenedetto). They may encounter ideas that wipe out already been developed due to their direct of disposition what the customer wants. 3. Problem Analysis Asking the stakeholders what their problems are in the candy making industry may sponsor develop solutions to these problems (Crawford and DeBenedetto). Analyzing what the problem is instead of centralizeing on what a customer needs will help ca utilization ideas to sort out problems they already have. 4. Stakeholder Contacts Voice of the consumer is a productive way to find what the stakeholder wants (Crawford and DeBenedetto).

on that point are multiple methods that can be use to understand what the stakeholder want/need/problem is such as interviewing, focus groups and observation. Of the many methods for ideation offered in contemporary literature, which represents the best for CB in this circumstance and why? The two techniques I woul d recommend CB use in this situation are to ! search their internal records and digest a problem analysis. The CEO would like the research group to create a cacao product that will have health benefits. Combining this requirement with a solution that would solve a customer problem would increase the success rate of a new product. Internal records will help insert entropy about the customers complaints, suggestions and...If you want to explicate a full essay, order it on our website: BestEssayCheap.com

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