1 * Constructing An INTEGRATED merchandise Plan Delivering Superior Value Marketing motley (4 Ps) Product and Service Design (building untroubled brands) Pricing (creating satisfying care for) Distribution (Managing demand and supply chains) packaging ( communication the value propositION) - IMC * The Promotion Mix - IMC Communicating Customer Value with Integrated Marketing Communications (IMC) and the promotional Mix The federation s total promotion undulate consists of a circumstantial liquify of: * Advertising (mass media) * Public Relations (press releases, special events) * person-to-person exchange ( gross revenue presentations, trade shows) * Sales promotion (coupons, contests, displays) * Direct & adenosine monophosphate; Online merchandise (catalogues, direct mail, websites) * New Promotional Media * Constructing An INTEGRATED marketing communications Plan Promotion (Communicating the Value Proposition) Promotional Mix Personal Selling The interpersonal area of marketing communications in which the sales tie interacts with nodes and prospects to build relationships and ............ make sales!!!!!!!!!!!!!!! Sales Promotion Consists of short-term incentives to back up obtain or sale of a product or serve well with both............ being integrated with other elements of the promotion/marketing mix * Communicating Customer Value Marketing Mix ! Promotional Mix * stress & Objectives Chapter 13 Previewing the Concepts 1. The role of a companys salespeople in creating value for customers and building customer relationships 2. The six major(ip) sales embrace management steps, and the role of sales force automation 3. The personal selling process, distinguishing between transaction-oriented marketing and relationship marketing...If you exigency to get a full essay, separate it on our website: BestEssayCheap.com
If you want to get a full essay, visit our page: cheap essay
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.