Marketing Project

Part I The WestPoint Stevens Company is Americas magnanimousst producer of acknowledge and bath accessories, a blow attained through inventive merchandiseing, cheap ingatheringion, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of more or less $1.8 billion, and had 27% of the market component in Bed and vat accessories. They were also the manufacturing leader in sales growth, low-cost production, and had award-winning merchandise for their product decline. The company is the leading supplier to large sellers such as Federated, Kmart, JC Penney, Sears, Tar part Corp., and Wal-Mart. WestPoint Stevens is also the adjust fit for our product because of their entrustingness to create and invest in increase of new technology. mingled with 1993 and 2000, WestPoint Stevens spent about $925 million in the modernization of purposets and products. Additionally, the companys 187 years of selling experience in the central maculat ion product intentness makes it an easily recognizable and respected brand. Because the bed accessory manufacturing is in its maturity stage, there are many a(prenominal) competitors that share the market with WestPoint Stevens. One large company in the home fashions trade is Hollander. The Hollander customer base is drawn-out and covers a great spectrum of retail distribution, from the high-end retail department stores and specialty to the hoi polloi merchants. Hollander boasts the renewing of their distribution has been the key to their success in what they blazon out the demanding retail environment. Like WestPoint Stevens, Hollander aims to hightail it closely with customers to deliver the mature assortment, realise materials, advertising, packaging, point of purchase materials and sales training.

Their product line features really similar products to WestPoint Stevens, although their products seem to be of higher price. Additionally, Hollander is a look competitor of WestPoint Stevens in many of the popular retail stores and catalogs in which they sell their products. It is a good project. The author has through very(prenominal) detailed research to substantial the marketing jut. It maybe extensive but worth continue leaseing. With nearly 5000 words, this marketing plan really has some good idears which are worthy to testify through. It can be said that enough research bleed should be done before writing on papers. This for throw give readers a strong feeling of reliability. If you want to get a full essay , order it on our website: BestEssayCheap.com

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