An Analysis of The Coca Cola Company's Markets

The Coca- pinhead telephoner is one of the largest soft drink cut down and sirup manufacturers which operate in almost all the countries in the world. During the premier(prenominal) few months of 2000, Coca-Cola?s market capitalization was almost ternary times that of its chief competitor, PepsiCo and at the end of the year 2005, PepsiCo was sufficient to surpass Coca-Cola by $.5 bn. This was the first time in the save up of the companies that Coca-Cola was valued less than its rival enemy. Coca-cola?s delegacy mean that the company should do a thorough subscribe to and investigation, i.e. a marketing audit and recommending a plan of carry out to correct the company?s marketing performance. SWOT ANALYSISStrengths--Brand bid reputation-Great phase of products-Bottling-Consistent powerful logo display.Weaknesses--Lack of understanding of cultural differences and consumer behaviour-Packaging-Lack of financial resources by regional bottlers. Opportunities--Increased bran d recognisability and spheric strategy-Bottling system-Increase product straining in less developed countries-Increasing product diversification.Threats--New and viable competitors, PepsiCo-Substitutes-Changing attitudes of consumer towards wellness consciousness-Consumer buying power-Political and economic instability. INTERNAL ENVIRONMENT:Seven P?s of Marketing- ProductoThe objectives of the Coca Cola Company are to stop up guest satisfaction. They are in business with products and therefore they favour to distribute it and consequently, customers are necessary. oCoca Cola has a very nigh global market.

oTh e market is growing everyday. oThe Coca Cola! Company is an conventional product but a few of their early(a) products much(prenominal) as their energy drink and sugar free drinks, succus products, health products and bottled water are fairly new. These products will necessity a lot of promotion and explanation on its contents. oNew products came later(prenominal) than PepsiCo. oTheir primary(prenominal) competitor is PepsiCo and bulk prefer Coca Cola products although it is much expensive. oIts products are a household name and its commitments to the likes of people from contrasting cultures and backgrounds... If you want to get a full essay, rear it on our website: BestEssayCheap.com

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