Decision Making Process Model in Real Life Marketing Essay

Decision Making Process Model in Real Life merchandising - Essay ExampleThe process involves a number of factors that influence the decision making of an psyche and includes the various exemplifys that a shopper goes through while purchasing a product thus outlining the flow of activities (both physical and psychological) from the beginning to the end. The interview conducted in this certain scenario was that of an individual who had decided to buy a new pull-out sofa to affix to the furniture in their house. The individual pauperizationed the sofa for visiting individuals who wanted to spend the night and thus the subject was very particular about acquiring this particular type of sofa. By studying the decision making process that took place one is able to identify the various variables that were taken into consideration as well as other influences that a played a part in the formation of the final decision. The stages that the consumer went through during this process included This was the first stage and the consumer identified the problem that they were faced with (the need that they had) and what was required in order to solve the issue once it has been pointed out (Blythe, 2008). In this case the main need of this particular consumer was the provision of a place to sleep for overnight guests that would not take up too much space due to the size of the individuals living quarters. This could effectively rule out the need for a bed as another one would not be able to check out in the apartment and thus a pull-out sofa arose as the best alternative option on offer. The main issue was ensuring that the needs of the consumer will be satisfactorily met by the purchase of the product that they had in mind (Cheng, Luckett & Schulz, 2003).