Effect of Csr Activities on Sales Essay Example for Free

Effect of Csr Activities on Sales EssayReasons for this can be multinational corporations increasing influence on world prudence as well as scandals revealing horrible working conditions in different industries. In spite of the fact that the demand for CSR is growing, there has always been critics. The more or less influential critic is Noble Prize winner Milton Friedman, who claims CSR to be a waste of stockholders money. However, several articles claim, opposite Friedman, that CSR rather increases a companys fiscal performance in the long run. These claims have made us curious about in what way CSR is related to a companys performance. Moreover, it has lead to us wanting to find out how CSR can influence customer perceptions on a product or service offering. Conclusions All the initiatives gave a corroborative influence on the respondents perceptions, simply the ones resulting in the most positive changes of the perceptions and willingness to buy were social responsible bu siness practises, cause-related marketing and corporate philanthropy, which be initiatives where the company are doing the largest effort instead of just encouraging others to make an effort.The respondents answered that they trust the companies information about CSR to some terminus, but also think a third party should scrutinise the companies activities and inform. The most favourable channel for CSR information was from environmental organisations, government organisations and the third party web media. Therefore it seems like the respondents value that the companies provide information, but are not too forward and pushing the information on them by for example advertisements.Keywords CSR merged Social Responsibility, wooing promotion, Cause-related marketing, Corporate social marketing, Corporate philanthropy, Community volunteering, Social responsible business practices. Introduction CSR is today a frequently used concept, as companies to a larger extent are held respon sible for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in assign to capitalise from all possible benefits.In order to make a trustworthy impression and gain the most benefits, the choice of CSR activity and way of communication is crucial for the company, and therefore the perceptions of the consumers are very primal to know more about and understand. In the last decade tendencies towards a more social aware community have been strong. In itself these trends are naught that is particularly new. People have always preached for problems like public health, wildlife protection, prevention of child labor etc.What is different now is that companies to a larger extent are held accountable for what is happening in our society. Companies that engage in CSR activities are likely to have different motives for doing so. Many researches claim that corporate social certificate of indebtedness originally co nsists of activities that a company performs out of commitment and duty. However, there are also commercial motives for CSR activities. For example CSR activities may result in advantages when it comes to receiving funding, recruiting new employees, constitute reductions etc.To capitalise from all possible advantages it is crucial for the company to communicate their CSR work in an appropriate way. Theoretical Framework Types of CSR Activities a) Cause promotion Cause promotion is often done in the way that the company provide funds, digest financially or with any other resource, with the objective to increase awareness, book fundraising or participation, or to recruit volunteers for a specific cause. In this initiative persuasive communications are important, to create concern and to persuade people to contribute or participate to support the cause.In successful campaigns use of motivating messages and the choice of effective media channels are crucial. They also make use of pub licity, printed materials, special(prenominal) events, web sites, advertising, featuring the logo and key message of the company and those who represent the cause. Further methods are employee involvement, messages on product labelling and to provide store space for promotions. Many of the potentiality benefits are marketing related, like strengthened brand positioning and preference, increased traffic and consumer loyalty.