Strategic Issues Paper

William Scott IV Strategic Issues Paper Dr. NIK NIKOUI University of Phoenix 10/19/2009 MBA 580 This paper will present an overview of strategies utilise by deuce-ace organizations including; Costco, Wal-Mart and Kmart. Wal-Mart Wal-Mart executives continue to function under the philosophy that Sam Walton developed. Walton was a people person by nature and he in truth cared about his employees. He believed in three guiding principles: 1. node value and service; 2. Partnership with its associates; 3. Community involvement (The romance of Wal-Mart, 1995). Sam Walton believed that node satisfaction is the key for building a successful business. Walton believed that guests should feel valued by the company. Walton also believed that the customer was always right and he encouraged this philosophy in both of his stores. Walton has been quoted as saying, It has to do with our desire to exceed our customers expectations all hour of every day (Wal-Mart Annual Report, 1994, p. 5). Customer satisfaction could diminish at Tar bum about Corporation if its management team promotes the customer is always right philosophy.

Waltons greatest accomplishment was his ability to empower, enrich, and direct his employees (Longo, 1994Associates regularly make suggestions for cutting costs through their Yes We plentitude Sam program. The sum of the savings generated by the associates actually paid for the clay structure of a new store in Texas (The explanation of Wal-Mart, 1995). unmatched of Wal-Marts goals was to provide its employees with the appropriate tools to d o their jobs efficiently. The technology was! non used as a means of replacing subsisting employees, plainly to provide them with a means to succeed in the sell market (Thompson & Strickland, 1995). Kmart The first Kmart store was opened in garden City, Michigan, in 1962 (the same year that Wal-Mart and Target began operations) by the S.S. Kresge Co., a five-and-dime chain that was founded at the turn of the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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